Month: April 2017

A study conducted by Smart Insights showed that 47% of businesses doing digital marketing had no defined strategy. In other words, they are doing digital marketing without any clear objectives or target. With this directionless situation, you cannot optimize the opportunity that you actually have. And guess what? You will think that all time and resources that you spent have brought you nowhere. Then you will begin to spend less and care less about digital marketing. As a result, you will lose opportunities to engage your target market on the online platform. The fact is, this is because you don’t take it seriously!