Internal Linking How To’s

Having an internal linking structure is not only a good SEO practice, it’s good for many more things as well.

And while it may not exactly help increase your positioning on search engines, creating an internal link strategy will increase your site’s authority.

In this blog post, we’ll dive into the ways linking your site together will be beneficial for your company’s website.

Read on to see what we have to say about building an internal liking plan.

Continue reading “Internal Linking How To’s”

Innovative Marketing Through Relevant Hashtags

In the “old days” (10+ years ago), the # symbol was known only as the pound key on your telephone. Fast forward to today, # is now the hashtag and it has single-handedly transformed modern communications and marketing as we use to know it. It is everything and everywhere, in both our verbal and digital language. They’re commonly used through social media as a tool to bring exposure to pages, profiles, and content from millions of users. Relevant hashtags are the ultimate device to amplify awareness and traffic, especially for businesses and brands. An entire marketing campaign can be driven around a single hashtag! Yes, we have certainly come a long way.

Continue reading “Innovative Marketing Through Relevant Hashtags”

Social Media Mistakes That Can Ruin Your Brand

Throughout the past few years, Social Media has evolved to be an effective and influential section of marketing for many types of businesses. Brands are now utilizing social media marketing to keep up with the modern method of growing their reputation, building awareness, and connecting to their target audiences. However, social media mistakes can easily destroy the reputation of a brand or a company, even the tiniest ones. There are many common mistakes that marketers can make on social media, but they are avoidable! Don’t be a social media fail like some others.

Continue reading “Social Media Mistakes That Can Ruin Your Brand”

Optimizing On-Site SEO

Sure, you might know the very basics of Search Engine Optimization. You will probably need to have an understanding of it as you try to get your website ranked for certain keywords.
However, did you know that you could be making some simple mistakes on your site without knowing it? And did you know that these mistakes could actually be hurting your SEO performance? You did not know this?

Continue reading “Optimizing On-Site SEO”

How to Keep your Facebook Videos Engaging (Without Sound!)

Facebook has made sharing videos easier than ever. You can upload, share, and even do a live video. But there’s a catch that you may not be aware of. Studies show that only 15% of Facebook users watch videos with the sound on. This may be for a number of reasons, from being at work or school to simply being too lazy to turn on the sound. So how do you keep a video engaging with no sound? Should we start taking pointers from the silent movies of the 1900s?

Continue reading “How to Keep your Facebook Videos Engaging (Without Sound!)”

Use Facebook Cover Animation to Highlight Your Business

Six years ago, Facebook launched its feature “Facebook Page Covers,” which allows everyone to display a unique picture to highlight their Facebook page. Businesses typically use the cover feature to place advertisements, brand logos, products, services, – really any picture highlighting their business.

Since Facebook innovates every year to create more engaging and rich experiences for audiences, they recently updated their Facebook Page Covers to allow video or animation.

Continue reading “Use Facebook Cover Animation to Highlight Your Business”