In the progressing world of digital marketing, social media platforms such as Facebook, Snapchat, and Instagram continue to change the tide dramatically. Instagram, in particular, re-tooled and upgraded its picture-sharing features by introducing Instagram Stories in response to the growing presence of Snapchat.
Month: August 2017
Internal Linking How To’s
Having an internal linking structure is not only a good SEO practice, it’s good for many more things as well.
And while it may not exactly help increase your positioning on search engines, creating an internal link strategy will increase your site’s authority.
In this blog post, we’ll dive into the ways linking your site together will be beneficial for your company’s website.
Read on to see what we have to say about building an internal liking plan.
Innovative Marketing Through Relevant Hashtags
In the “old days” (10+ years ago), the # symbol was known only as the pound key on your telephone. Fast forward to today, # is now the hashtag and it has single-handedly transformed modern communications and marketing as we use to know it. It is everything and everywhere, in both our verbal and digital language. They’re commonly used through social media as a tool to bring exposure to pages, profiles, and content from millions of users. Relevant hashtags are the ultimate device to amplify awareness and traffic, especially for businesses and brands. An entire marketing campaign can be driven around a single hashtag! Yes, we have certainly come a long way.
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Improving E-Commerce SEO
Creating an online store for your company can be a daunting task for anyone. But you have to also optimize your products that way you can beat out your competition. Here are four ways to get the most out of your e-commerce shop.
Social Media Mistakes That Can Ruin Your Brand
Throughout the past few years, Social Media has evolved to be an effective and influential section of marketing for many types of businesses. Brands are now utilizing social media marketing to keep up with the modern method of growing their reputation, building awareness, and connecting to their target audiences. However, social media mistakes can easily destroy the reputation of a brand or a company, even the tiniest ones. There are many common mistakes that marketers can make on social media, but they are avoidable! Don’t be a social media fail like some others.
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Optimizing On-Site SEO
How to Keep your Facebook Videos Engaging (Without Sound!)
Facebook has made sharing videos easier than ever. You can upload, share, and even do a live video. But there’s a catch that you may not be aware of. Studies show that only 15% of Facebook users watch videos with the sound on. This may be for a number of reasons, from being at work or school to simply being too lazy to turn on the sound. So how do you keep a video engaging with no sound? Should we start taking pointers from the silent movies of the 1900s?
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How to Utilize Keywords Better
Does your company’s website struggle with generating new traffic? It may be that you aren’t getting the most of the keywords on your site.
How do you make sure that the keywords you’re using are the best ones?
Use Facebook Cover Animation to Highlight Your Business
Six years ago, Facebook launched its feature “Facebook Page Covers,” which allows everyone to display a unique picture to highlight their Facebook page. Businesses typically use the cover feature to place advertisements, brand logos, products, services, – really any picture highlighting their business.
Since Facebook innovates every year to create more engaging and rich experiences for audiences, they recently updated their Facebook Page Covers to allow video or animation.
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