BSG Articles (192)
In 2006 both the Oxford English and Merriam-Webster dictionaries added the verb “google” to their pages. Though Google itself resists the public’s broad use of the term to dissuade them from genericizing its trademark, it’s difficult to believe the company didn’t feel just a touch of pride. After all, it achieved this landmark less than a decade after Google.com was first registered as a domain. Co-founded by Sergey Brin and Larry Page in September 1997, Google began as an outgrowth of the same Stanford servers that had hosted the duo’s first search engine, BackRub, in 1995.View items...
How To Overcome Top FearsWhat are you afraid of? No, not you personally, but your business. You may not be a wimp, but the truth is, everyone is afraid of something. In business, especially today, chances are when you get to the root of your fear, you start discovering what’s holding you and your business back. It doesn’t matter if you’re rich, poor, successful, unsuccessful, famous or not famous, fear is a problem for everyone. The five greatest fears of professional business people are: (more…)
What the heck is this?Yes, every time you turn around there seems to be yet another indecipherable, highfalutin’ tech term language or sophisticated set of algorithm runes that simply flummoxes you. At the same time, it is rather frightening how some new number crushing computer flashes up with high percentage predictions on what makes humans do what they do…and how to make them do what we want them to do. (more…)
Congratulations! After a great deal of time and effort you have designed an incredible, great tasting, deeply satisfying craft beer. Everyone will love it.Yes, it is a small number overall, but 6.6% of the total US beer market by volume happened to be from craft brewers last year…good news! And even with all of this growth, there’s a huge market share out there to tap into. The other 93.4% of beer drinkers (and even non-beer drinkers) are where you will find your new growth. Educating the non-craft beer drinkers on the shocking wonderfulness of a more robust beer is the way that you will gain a foothold and can continue to get more people transitioned over. (more…)
BSG Wants Your Business to Succeed, Which Means Creating Quality Content!
Although some will fill the page with pictures, internet insiders will always tell you that “content is king.” So, how do you create that killer content that will bring them in and hold them on your site? Here are 5 steps to achieving that goal:(more…)
Yes, You Need Mobile Website Optimization…NOW.Yes, you have a fabulous website. It is grandly interactive, possesses stunning graphics, lots of informative links. It stretches panoramically across your desktop space. But how does it look and function in the palm of your hand? (more…)
Why You Need to Hire a Professional Web DesignerThere are any number of reasons you really should pursue a professional to build your site. For brevity, Blue Sand Group will offer four compelling reasons here. Look anywhere and everywhere. There are numerous free Web-hosting services, even ones with free templates you can use to build your website. Yes, you can build a quickie website in a few minutes without any cash outlay. The problem is that your website, and your reputation, look exactly like that — a cheap, slap-dash effort that lends no confidence in you or your business. (more…)
Live Video Streaming: Is it good for your business?Video live streams have been around for a while, and YouTube has enabled just about any user to host a live stream of their own for a while now. However, when Periscope and Meerkat were both released earlier this year, they really took off and connected with users in a way that the other services had not. And they're easy to use, because anyone who downloads their respective apps can stream video to anyone else who also has the app. (more…)
The first approach is often called a sticky navigation bar. It is essentially exactly what it sounds like, because the navigation bar or menu remains fixed at a point on the page (usually the top), regardless of how much the user scrolls down the page. In the past, people would scroll down pages with a quite a bit of content, and then have to scroll back up to the top to find the navigation. Now the navigation bar is always present, so fewer people will grow frustrated and leave your website.
YouTube cards work in a very straightforward manner. You can apply the card to one specific video, after selecting from one of the available card types. The cards most relevant to businesses are probably the associated website card and the video and playlist card. Clicking on these cards will lead the viewer to the website associated with the video or to other relevant videos, respectively.
Not Like PRWhen people are willing to spend their time on social media with your business, it's because they really want to talk to you. They are certainly not looking for PR speak and form responses. It's vital that those running your business's social media accounts respond to people individually, and make them feel like they're having a conversation. In short, you need to interact with your customers and potential customers. (more…)
Minimalist Web DesignA minimalist design can put your business in a position to succeed by emphasizing your strengths and ensuring that people see what you want them to see. Here are a few more reasons to consider making your website's design more minimalist. (more…)
Black-Hat SEOBlack-hat SEO leads people to unrelated or low-quality websites, and often makes users unhappy. Google's Panda updates also play a role in penalizing websites that post low-quality or unoriginal content. (more…)
Start-up CapitalIt's also important for start-ups to be well prepared for lower revenue in the first couple of years. Overestimating the amount of money coming in is also a frequent cause of money problems. (more…)
Landing PagesAt the same time, it is still vitally important to get potential customers to your site to learn about what you have to offer and to make purchases. Businesses have responded to these developments by using landing pages, particularly ones that highlight the types of content they use in their advertising. (more…)
Responsive Web DesignResponsive web design combines media queries (which determine the size of the browser) with proportional rather than absolute sizes for the text columns, images, and other page elements on a website. (more…)
Mobile Device StudyAccording to a recent study by Flurry, people spend 14% of their time on mobile devices searching or looking at websites. That's a significant amount of time. This is why it's important that you have good mobile version of your website. (more…)
First ApproachThe first approach is to use SEO and your social media accounts to organically promote your videos. The second is to buy advertising views from YouTube. These approaches are certainly not mutually exclusive, and in fact they complement each other well. (more…)
SOSTAC MethodAssuming that you have your marketing strategy ready, let’s dive into developing the digital marketing strategy. In this article, we will introduce to you SOSTAC, a methodology developed by PR Smith. At BSG, the strategy development process is a never-ending cycle. As shown in the figure below, the C (Control) stage takes you back to the first S (Situational Analysis) step.
Facebook LiveBut yes, you can now make another person a Facebook Live video contributor to your page without giving them further access to the page. This is very important, because previously a person would have to be added at a level that not only allowed them to broadcast, but also allowed them to send messages, respond to and delete comments, and even create ads. That's a lot of control if the person brought on was only supposed to be a content creator.
Important notesFirst, a Live Contributor can delete their video, but only immediately after ending a stream. Once their broadcast goes in to your page's video library it will stay there until someone with a higher access level removes it. You also cannot assign another page to be a Live Contributor at this time, only a personal profile.
Two of the most productive uses of Off Page SEO, is through social media and link building.What's the best way to achieve this? Provide informative and relevant information on your website... Relevant and informative content (and a lot of it) is key to getting in the good graces of Google. And, if you're in the good graces of Google, others will want to be associated with you as well - other websites will want to 'link' to your website. It's like having the popular kid in school tell everyone you're popular. They will then want to be associated with you too. You see, Google has the entire world as their customer and wants to keep it that way. If Google pulled up just any website that happened to have a keyword pulled from your search but wasn't necessarily relevant nor informative, most likely you would get frustrated, possibly use a different search engine and your trust in Google to pull the most relevant and informative content and website would dwindle. Further, by having highly useful content, you're more likely to get mentioned (or, "tagged") and be used as a trusted source on social media.
That's right, folks. Social media plays a large role in SEO.All those Facebook likes, tweets and re-tweets, +1's, all of it tells Google you're someone to pay attention to. In turn, Google starts to pull you up in its SERP (Search Engine Results Page) as one of their more popular 'friends' and, in turn, others want to be associated with you and the world (Google's customers) wants to visit your site. And it all starts with providing relevant and useful information (content).
What does all this hard work do for you...?Your website will increase in rankings. Meaning that you will rank higher in SERPs. Your PageRank will increase. Instead of coming up on the second page, your website will start to appear on the first page. It will then move its way up the first page ladder. Exposure. If youre on the first page then your site will have more visits than those on the second page and beyond. And this means a higher ROI, social mentions, new customers and clients, etc. The world of SEO is in-depth, ever-changing and a lot of work. But, with patience, great content, consistent social media, and of course, an excellent digital marketing firm to help you out, you will find a nice ROI around the corner and know that all of it was worthwhile. Keep in touch for more 'informative' content on SEO. Thanks again for stopping by for another week in our SEO Learning Corner.
Online Marketing IndustryThe reason we say this is a dreaded question is because the best answer is basically, that results will vary.
This is due to a few factors
- The definition of success or results in social media is different for everyone.
- Different platforms have different growth rates.
- Different industries present different opportunities.