BSG Articles (192)
In 2006 both the Oxford English and Merriam-Webster dictionaries added the verb “google” to their pages. Though Google itself resists the public’s broad use of the term to dissuade them from genericizing its trademark, it’s difficult to believe the company didn’t feel just a touch of pride. After all, it achieved this landmark less than a decade after Google.com was first registered as a domain. Co-founded by Sergey Brin and Larry Page in September 1997, Google began as an outgrowth of the same Stanford servers that had hosted the duo’s first search engine, BackRub, in 1995.View items...
How To Overcome Top FearsWhat are you afraid of? No, not you personally, but your business. You may not be a wimp, but the truth is, everyone is afraid of something. In business, especially today, chances are when you get to the root of your fear, you start discovering what’s holding you and your business back. It doesn’t matter if you’re rich, poor, successful, unsuccessful, famous or not famous, fear is a problem for everyone. The five greatest fears of professional business people are: (more…)
What the heck is this?Yes, every time you turn around there seems to be yet another indecipherable, highfalutin’ tech term language or sophisticated set of algorithm runes that simply flummoxes you. At the same time, it is rather frightening how some new number crushing computer flashes up with high percentage predictions on what makes humans do what they do…and how to make them do what we want them to do. (more…)
Congratulations! After a great deal of time and effort you have designed an incredible, great tasting, deeply satisfying craft beer. Everyone will love it.Yes, it is a small number overall, but 6.6% of the total US beer market by volume happened to be from craft brewers last year…good news! And even with all of this growth, there’s a huge market share out there to tap into. The other 93.4% of beer drinkers (and even non-beer drinkers) are where you will find your new growth. Educating the non-craft beer drinkers on the shocking wonderfulness of a more robust beer is the way that you will gain a foothold and can continue to get more people transitioned over. (more…)
BSG Wants Your Business to Succeed, Which Means Creating Quality Content!
Although some will fill the page with pictures, internet insiders will always tell you that “content is king.” So, how do you create that killer content that will bring them in and hold them on your site? Here are 5 steps to achieving that goal:(more…)