In the latest of our endeavors to remain ahead of the technological curve, Blue Sand Group has developed a new return on investment platform, called The Ad Auditor.
You may be asking yourself, “what is The Ad Auditor?”
Category: Articles
Decoding Facebook Ads Manager Statistics
Is your Facebook or Instagram ad campaign working? No, this is not a pitch for The Ad Auditor. It’s a question you have to ask of yourself, or the agency you’ve hired to handle your social media advertising. Continue reading “Decoding Facebook Ads Manager Statistics”
13 Video Editing Tips for Social Media
Search Social Media Strategy and you will no doubt find a bunch of articles and lists from social media experts or social media marketing companies that all preach the need for video marketing as part of your plan. And you know what, they’re all right, video does need to be a part of your digital marketing and social media efforts. But, like most things in life what really matters is quality over quantity. That’s where editing video for social media posts comes in. Now, these videos do not have to be Spielberg masterpieces, but there are simple things that you can and should be doing to present yourself in the best light. Continue reading “13 Video Editing Tips for Social Media”
The Complete Guide to Meta Titles
Today we’re going to talk about creating meta titles that will drive clicks to your website.
Return of the (IG) Feed
Once Again, Return of the Feed
As the sound of Mark Morrison is no doubt playing in your head right now, we swear we’re not lying to you, Instagram has listened to the people (cue the “Yes!” chant here) and has reverted to a version of the original chronological newsfeed. Continue reading “Return of the (IG) Feed”
Can Facebook Read a Post’s Context?
Whether you think Facebook’s new posting feature is totally useful, a little bit scary, or something your business will never use, it does signal a continued change in the digital marketing world of anticipating the intent of the consumer.
How to Increase CRO
Increasing sales is the key to any business, whether you sell customized accessories, or you have a teacher supply store. For a website, it’s all about CRO – conversion rate optimization. In this week’s newsletter, we’ll discuss how to increase cro for your website with two different ways.
Continue reading “How to Increase CRO”
How To Make Your Social Media Work For You in 2018
We’re filling you in on how to make your social media work for you in 2018! With Facebook’s new algorithm change, a new approach is absolutely necessary for your business.
Continue reading “How To Make Your Social Media Work For You in 2018”
YouTube SEO Basics
In this week’s newsletter, we run through some of the basics of YouTube SEO. We will also give examples of what to do, what not to do, and how you can optimize your YouTube channel.
Art & Selfies: Google Arts & Culture App
Have you ever walked into a museum, looked at a painting and thought “Hey, this person looks just like me?” That’s what Google is doing with their smash hit, the Google Arts & Culture app. This new feature compares your selfie snapshots to famous works of art. It even gives you a few choices that you can post on your social media accounts.
