The web is a very crowded place. Everyone seems to be starting a blog, launching a product or boosting a business of some kind.
While early adopters would seem to have the biggest advantage, there are the masses who hold the dream of starting something online that just takes off. They seek something that can bring them side income or even replace their full-time income.
Thankfully, even in a over-packed online world, that dream can still become a reality. It does so every day.
Time and time again, people prove that if they focus on building their authority online, the easier it becomes to land better clients, gain more traffic to a site, seal the deal on getting publicity via interviews, and so on.
But actually building authority is easier said than done. However, with great tools like the ones BSG brings to you can elevate you to that formidable authority status.
So, let’s start at step one:
You need to build your platform first.
Yes, you must possess a website, a really superior one that will allow you to start generating a regular presence that people can continually come back to.
In case you need a bit of convincing, think of all the influential people you follow. Maybe you’re thinking of Michael Hyatt, Pat Flynn, Chalene Johnson, Tony Robbins or someone else.
What do they have in common?
A website. A place where people can connect with them, learn from them and follow them.
So if you want to start building authority, you need website that you can use at a platform to build on.
Where to start
Before you can even start a website you need hosting and a domain name.
After you’ve managed to get your hosting and domain name together you need to get a theme.Picking a theme is perhaps one of the most overwhelming aspects of getting a website started, especially when you’re trying to launch a personal brand.
It’s not easy to find one that looks professional and unique. Many places offer templates…but that makes your site look just like hundreds of others.
Remember, you can do this yourself, but websites take constant upkeep in order to be effective. Can you do that AND run your business effectively?
Where to go next
Having a website is not all there is to gaining authority. Now that you have a website you have to put it to good use.
The million dollar question is, how?
Well, there’s more than one way to get to any destination and the same is true with building authority.
However, a lot of it comes down to building valuable, long-term relationships with influential people, finding great and ongoing content, testing various inbound / outbound marketing concepts, and even writing a book.
Whatever you want to be known for, it’s important to take the time to map out an initial strategy along with measurable goals to track your progress.
A good question to ask is where do you want to be in 5 years…or even one year.
Then break down how you’ll get there with yearly and then monthly goals. If you’re new to internet marketing or need to spruce up some skills, then consider taking some courses like the ones on Digital Marketer or search for more specific online courses you can take from other influencers you admire and follow. That still makes you an amateur, with untested resources.
We suggest igniting the afterburners and roaring into the internet galaxy at full speed.
There’s no cut and dry method for building authority and if you want the elusive “overnight success” then you have quite a few years of work ahead of you. Or you bring in the professionals at BSG who can set you on the ground and full speed.
However, whatever you plan to do, getting that website up and ready, hosting awesome content is the first checkpoint to your goals and dreams.
Call BSG today to make it happen.