Creating Menus That Emphasize Your Site’s Strengths

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The first approach is often called a sticky navigation bar. It is essentially exactly what it sounds like, because the navigation bar or menu remains fixed at a point on the page (usually the top), regardless of how much the user scrolls down the page. In the past, people would scroll down pages with a quite a bit of content. Then they’d have to scroll back up to the top to find the navigation. Now the navigation bar is always present, so fewer people will grow frustrated and leave your website.

A sticky navigation bar is particularly useful for websites that rely on parallax scrolling and other types of infinite scroll. In fact, sticky navigation bars are crucial parts of the parallax scrolling approach, because it enables the users to move around the long page without having to hit the back button or scroll up to the top. Instead, the navigation bar is present with the users as they move down your website.

This is a terrific option for many businesses. A straightforward, easy-to-use navigation bar makes a lot of sense for a minimalist website that describes what you provide in a straightforward manner. It’s also well worth considering if you offer an extensive variety of services or products. A navigation bar that is always present will make sure that your customers can navigate between those options until they find the one that’s best for their needs.

The second approach we’ll consider is using navicons. They make the navigation menu appear and disappear when the icon is clicked. This helps to eliminate distractions and gives the site a neat and tidy appearance. By hiding the menu until the users need it, you’ll make sure their attention’s drawn to the actual content.

Use Navicons in Menus

The use of navicons really began with mobile devices, and Facebook helped to popularize the trend. Bulky menus can take up a lot of space on a smartphone screen. Hiding the menu until it’s clicked on or hovered over allows businesses to get the most out of that space. And as responsive design has spread, navicons have moved to desktop screens as well.

Hidden menus and navicons are best for businesses looking to tell a story with their website. They allow you to put the focus on the images and video that really demonstrate who you are and what you do best.

Designers & Programmers in Los Angeles

Menus and navigation options are an important part of website design. They should fit into your website’s overall design and take into account your business’s needs. Whether you’re looking for a visually stunning website that tells your business’s story or one that is elegant and easy for customers to use, BSG can help. Our designers and programmers can build a website that will please your customers, make you stand out from the competition, and meet your needs. Contact BSG today to learn more.

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