Essential Items For Your Website — part 2

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Hello again! After sharing to you the first 5 essential items that your website should have, this week, I will share the remaining 5 items that you need

6. Lead generation forms

Lead generation isn’t only for big businesses. You can benefit from nurturing your leads as a freelancer as well. Not only will nurturing leads help you get clients to sign on the dotted line the first time, but it could help you get repeat business as well. According to a DemandGen Report, companies receive an average of a 20% increase in sales from nurtured leads. You might think that you aren’t a real company so that doesn’t apply to you. However, you should run your operations like any business. That means you need to collect and nurture leads so you can make more money. Blogging on your website and starting an email newsletter are good starting points.

7. Mobile compatibility

Google handles 3.5 billion searches per day, and more than half of them occur on mobile devices. If your site isn’t mobile responsive, Google won’t send you as much traffic as your competitors whose sites are compatible. And if you have a mobile site, make sure it shines or you’re not going to maximize your profits. You have two options here. Choose a responsive site that works with both mobile and desktop users, or go with a dedicated mobile site. I use and recommend the former. Either way, it must showcase your talents. It needs to be as compelling as your desktop site if you want to reach your target market.

8. Links to your social media pages

Give people the chance to get to know you better with links to your social media profiles. You want to come across as a real, relatable and trustworthy person, and not just an expert, but a likable expert. Sometimes, a visit to your Facebook page is all someone needs to know you’re the right freelancer for the job.

9. Fast load times

If you’re going to get lots of freelance clients, you need a fast website. Forty-seven percent of consumers expect a page to load in two seconds or less, or they’ll leave. A customer’s satisfaction decreases by approximately 16% for every extra second they have to wait. Increasing your website load speed is easy with these tips: get a solid hosting plan, create internet-friendly images, clean up your site, write clean code and optimize your files.

10. A client area

Don’t just build a website focused on getting clients. Build a site that will make your life (and your clients’ lives) easier. With that in mind, create a client area. Include contracts, payment policies and other important information here. Then, clients can easily grab the information they need when they hire your services.

To Your Success…

Scott

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