Increasing sales is the key to any business, whether you sell customized accessories, or you have a teacher supply store. For a website, it’s all about CRO – conversion rate optimization. In this week’s newsletter, we’ll discuss how to increase cro for your website with two different ways.
Testing for CRO
What’s one of the best ways for increasing your company’s conversion rate? By setting up a simple A/B test.
We have gone over what A/B testing is before, but not with how it relates to CRO.
For this, you are going to have to take a good hard look at your website. Does the copy on your site need tweaking? Is there too much happening on your landing page?
Take a look to see if you can reduce any of the clutter. That will help grabs people’s attention better, instead of loosing them.
As annoying as popups can be on websites, they are a proven way of increasing CRO in many different ways.
One way effective way is to get people to subscribe to emails. This would be a great way to market your products or store. There are studies out there that say they saw an increase in their email subscription with popups.
Another thing you should do with popups is set a countdown clock for products that are on sell. A popular item on sell? The countdown clock will get people’s heartbeats racing and prompt them to purchase the products before the sell is over.
There are of course loads of other ways you can increase your conversion rate. We’ll discuss those later!
Ready to increase your sales? Then contact the best CRO experts in Southern California!