The Missing Link: How To Use LinkedIn To Build Your Brand

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You’re serious about building your brand, so you need to get serious about taking advantage of digital networking in addition to in-person interactions. Here are some tips for getting the most out of LinkedIn:

Personalization is key – Create an eye-catching profile to set yourself apart. Highlight your skills and accomplishments, and make people want to connect with you.

Consistently update – Make sure to stay engaged by posting regularly, comment on your connections’ posts, and revise your resume when applicable.

Make sure people can get in touch with you – This might seem obvious, but if you don’t make sure your email and social media accounts are connected to your LinkedIn account, you will miss out on a lot opportunities to grow your network.

Make connections – That’s why you’re on there. Join groups and participate in discussions; interact with people.

And don’t be shy – Request recommendations and endorsements of your skills and experience from your connections. And return the favor. These recommendations carry value and can work like a job reference.

If you feel that you could use some help with your brand’s social media marketing, the team at BSG has the experience you need. We develop effective and organized social media strategies and manage social platforms properly for businesses of all types. Contact us today to learn more about what we can do for you.

 

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