Personalize it! – How Snapchat is separating the “social” from the “media

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Snapchat, which began as an escape from other social media, is now reinventing itself as a platform for social and media interests, with a separation of the two.

Snapchat has been primarily used to talk with friends, using images and videos, without worrying about likes and comments, or even your content being permanent.

Now they are applying the same principle to curating a content feed, showing you posts that you are interested in, free from the influence of your friends. Instead of a feed determined by what your friends like, you will now see two separate streams of content, one social and one media. This will provide a better and more personal way for people to communicate and find the content they want to watch.

If you feel that you could use some help with your brand’s social media marketing, the team at BSG has the experience to develop effective and organized social media strategies and manage social platforms properly for businesses of all types. Contact us today to learn more about what we can do for you.

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