The consensus used to be that there were only certain times of the day to be posting on social media accounts. But now that posts are no longer in chronological order, does the timing of your social media posts matter anymore?
Timing of Social Media
It used to be that we knew to post between the hours of 10am and 12pm, because that was when people were taking a lunch break, or had a lull in their day. And the hours of 4pm to 6pm were another prime time to catch people as they started to wind down their day.
Now the “rules” have changed, with each platform instead showing you what is the most popular, the “top stories”, and what is most geared towards you.
And with these changes, engagement tends to go up, with people liking more posts, commenting more often, and just generally interacting more. So you can concentrate on what you’re posting, instead of when.
If you feel that you could use some help with your brand’s social media marketing, the team at BSG has the experience to develop effective and organized social media strategies and manage social platforms properly for businesses of all types. Contact us today to learn more about what we can do for you.