Did you know that YouTube is the 2nd largest search engine in the world? It brings in 3 billion searches in 1 month and there are also 6 billions hours of videos viewed in 1 month. That’s more than Yahoo, Bing, and AOL Ask combined. YouTube is also owned and operated by Google, which is the number 1 search engine.
There are a few points of why you should do marketing with YouTube. First, there is no cost, other than the time it takes to make your video, to publish your video on YouTube.
Second, your content is powerful and has to potential to go viral. Studies have shown that people would rather watch video than read articles or blogs online. It hits the right target audience and has the potential to become global.
Another good point on having a YouTube marketing strategy is that is demonstrates your expertise and gives the people a face to the company. A representation that you are real and that you know what you’re talking about.
Lastly, and the most important part of marketing with YouTube, is that it is very SEO friendly.
When you search for something online, very often a video will come up at the very top spot on the organic search. If this is your company or your video, this is a good opportunity because it stands out above all the other links.