Your website’s user experience (often abbreviated UX) is more important now than ever. People demand attention more than ever before. They expect to find exactly what they want when they visit a website. If your website confuses some portion of the visitors you attract, it is undoubtedly costing you. Plenty of people will simply move on to one of your competitors’ sites to find what they need. It is troubling to think that all of the effort you’ve spent driving people to your site can be undermined by a poor UX.
One way to give your website a terrific UX is to make sure all of the elements are displayed well. It’s tempting to include many images. However, doing so can overwhelm the user. Leaving space between your site’s elements makes it easy for the user to see everything on your site. it makes finding a particular section very convenient.
Websites with more prominent visuals can also really benefit from a focus on UX. Pictures, videos, and animations are important parts of your sites. They can express what a large block of text cannot. Once your visuals have made an impression on potential customers, you want them to be able to act on that impression.
Simple navigation and menus that are easy to use are the best way to turn their interest into a conversion. In many cases, you don’t want to give users too many options, because that can lead to confusion and indecision. Make it simple for them to access the information they need.
Website Service in Long Beach
Your website is the best tool to help customers find the information they need. BSG can develop just such a website for your business, and we can also redesign existing websites to give them a sophisticated look and place a real emphasis on the user experience. Contact BSG today to learn more.