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Steve Jobs

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Antoine de Saint-Exupery

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Roy H. Williams

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Articles

The History of Google’s Search Equation

In 2006 both the Oxford English and Merriam-Webster dictionaries added the verb “google” to their pages. Though Google itself resists the public’s broad use of the term to dissuade them from genericizing its trademark, it’s difficult to believe the company didn’t feel just a touch of pride. After all, it achieved this landmark less than a decade after Google.com was first registered as a domain. Co-founded by Sergey Brin and Larry Page in September 1997, Google began as an outgrowth of the same Stanford servers that had hosted the duo’s first search engine, BackRub, in 1995.
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A Properly Designed Landing Page Will Keep Customers Interested

Whether you're advertising through social media, SEO, or pay-per-click ads, you're usually trying to drive people to your website. Those social posts, search results, and ads are often about a particular product or service your business provides. But if you're just sending potential customers to your homepage, chances are some of them will lose interest before they find the information they’re looking for on your site. One way to really keep their attention is to use a landing page. A landing page is a single page on your website that…
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Can You Improve Your SEO With Social Media?

Over the past few years, experts have debated the impact of social media on search results. And while Google doesn't currently take into account actions such as likes or retweets, it is clear that (at the very least) social media is affecting the factors that search engines take into account. Indeed, studies like this one show that social media actions have one of the strongest correlations with search result ranks. While correlation is not the same thing as causation, we can certainly see that there's no better way to get…
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Instagram Can Provide The Content You Need

We hear over and over how content marketing is crucial. It's important that your business offer consumers something that will attract and hold their attention. At the same time, people have increasingly moved their online activity to mobile devices. And on those mobile devices, they are more likely to be interested in visuals. Using Instagram in your online marketing addresses all of these concerns, and it gives you access to the site's 200 million or so active users. If you haven't already signed your business up for Instagram, you can…
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Is Your Website Responsive To Mobile Devices?

It's a fact of everyday life that we now look at websites through several different platforms: desktops, laptops, smartphones, and tablets. On the whole, this is a terrific thing. The web is a growing part of our lives, so people now have more opportunities to look at your business's website. And like any opportunity, there's also a challenge involved. The challenge is that these technologies have different qualities, so what looks good on a desktop may be unreadable on a smartphone.
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As Mobile Use Continues to Grow, Is Your Business Adapting?

Smartphones and mobile devices have quickly become crucial parts of our culture. Go anywhere out in public, and you will see people absolutely glued to their phones. A recent Pew Research study estimates that 58% of adults in the U.S. own a smartphone, and 42% own tablets. As people are spending more and more time on these devices, it's important to ask whether your business has adapted to the changing environment.
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How Google's Pigeon Update Affects SEO For Local Businesses

Search engine optimization is a constant process. The big search engines are constantly tweaking the algorithms that determine which pages are displayed by different searches, as well as the order in which those pages appear. They also make bigger changes designed to promote good, relevant sites and weed out less desirable ones. Google's Panda, Hummingbird, and Pigeon algorithms are well known and recent examples of the kinds of changes anyone doing SEO must deal with to stay on top. Pigeon is the most recent of those changes, and it focuses…
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You Should Feature Multiple Social Networks In Your Online Marketing

Social media has quickly become part of our everyday lives. It has also become an essential part of any online marketing strategy. However, focusing on just one platform is really like putting all of your eggs in one basket. Using a diverse array of social media allows you to reach more potential customers, and it allows you to better target their interests.
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Why You Should Consider YouTube Marketing

Let's begin with some eye popping statistics about YouTube. A total of 188 million Americans watch YouTube every month. The average American internet user watches 265 videos every month, and 40% of that is on mobile devices. The most popular YouTube videos last 3 minutes on average. Half of all teens say that YouTube is their favorite website, and at the same time TV viewing among young people has been declining for years.
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Understanding Domain Purchasing Service

I have always been a proponent of clients having control of their web properties. Having access to your logins and understanding how your domains and hosting are purchased, help give you peace of mind to know that someone else does not have control of your website. It can also save you money and headaches as well. It All Looks Very Official Last week I was sorting through the daily mail and I came across something of interest. It had an official title regarding domain registration services. Now normally these things…
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Do You Know Where Your Website Is?

A reoccurring problem that we seem to address frequency is the lack of control client’s have over their web properties. Because it can be very confusing, companies will want their web developer or SEO provider to take care of everything. While it is important that your online marketing company is responsive and proactive, the client should take some responsibility or at least have all of the relevant information for their website. Here are a few basic tips that will help you to have better control of your web properties. Purchasing…
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Parallax Scrolling Can Really Set Your Website Apart

One recent trend in web design is parallax scrolling. Parallax scrolling gives your website a sense of movement, and it can help to really draw people's eyes to your content. Parallax scrolling involves using at least two superimposed layers, and when the user scrolls down the page the background layer moves at a different speed than the foreground layer. This gives the webpage the illusion of depth and movement, and the effect can really make an impact on those looking at it.
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Connecting Your Business to Google Maps and Apple Maps

You've heard over and over that smartphones are quickly becoming the primary means of online activity for many people. The numbers back that up, and many businesses have seen the amount of mobile traffic they're getting double, triple, and even quadruple from 2013 to 2014. For some businesses, mobile devices now account for the majority of the traffic their website receives. Local businesses are particularly likely to see large percentages of mobile traffic, in part because of how people are using the map applications on their phones. In fact, for a lot of local searches on Google, the first few results are usually map entries. In order to take advantage of this, it's essential that your business be listed on and optimized for these map services.
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Getting the Most Out of YouTube Marketing

YouTube is a growing part of many content marketing strategies. People spend a great deal of time watching videos on YouTube, and that means that you will have the opportunity to reach these potential customers. But creating videos and uploading them to YouTube is only the first step in the process. You need ensure that your videos are being seen, and that they play a part in your larger online marketing plan. Here are a few things to consider in order to make sure that your videos are reaching and making an impact on potential customers.
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How Penguin Has Affected Your Site's Google Ranking

Beginning in late October, Google released the latest update to its search algorithms, Penguin 3.0. The updates continued for more than 6 weeks, so search engine optimization specialists are now figuring out just what effects these updates are having on Google's search results. The Penguin updates are part of Google's efforts to weed out black-hat SEO tactics and improve search results for its users. Let's take a look at how Penguin 3.0 has affected search results, and what you can do to attract traffic to your business's website in this new environment.
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Minimalist Web Design Will Give Your Website A Professional Touch

Minimalist web design is a significant trend, because businesses see an advantage in presenting themselves in a straightforward manner. Clean, professional designs quickly convey the site's message and make it easy for users to find more information or even make purchases. A minimalist design can put your business in a position to succeed by emphasizing your strengths and ensuring that people see what you want them to see. Here are a few more reasons to consider making your website's design more minimalist.
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Should You Consider Brand Mentions In Your SEO?

Minimalist web design is a significant trend, because businesses see an advantage in presenting themselves in a straightforward manner. Clean, professional designs quickly convey the site's message and make it easy for users to find more information or even make purchases. A minimalist design can put your business in a position to succeed by emphasizing your strengths and ensuring that people see what you want them to see. Here are a few more reasons to consider making your website's design more minimalist.
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Card-Based Design Can Highlight Your Content And Promote Sharing

It can be difficult to balance all of the competing demands for what a website ought to feature. After all, websites are expected to feature high quality content, integrate your social media accounts, and manage to work equally well on mobile devices and computers. Not to mention that your website should also emphasize what your business does best. One way to address these diverse issues is through card-based design. Also known as tiles or even portraits, cards can display information and images in a concise manner.
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Using Analytics To Improve Your Video Marketing

Video marketing appeals to potential customers in a way that sets it apart from other types of content marketing. People prefer to have information presented to them as a video rather than as text or even through infographics. This is particularly advantageous for businesses, because analytics make it easier to understand what people are looking for in a video than any other format.
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Long Beach California 90802

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Palos Verdes Estates California 90274
Telephone: 800-303-8803

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