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  • Blue Sand Group, Inc. is an online advertising firm that combines cyber know-how with an old school personal touch.

    Since the founding of BSG it has been our policy to meet with each of our clients face-to-face and see their business in action. That real time connection gives us the insight to serve their best interests with clarity and trust. Our professional team of designers, programmers, copywriters and social media managers then interact with them directly to achieve real marketing results.

    The internet is as vast as an ocean - but it’s nowhere near as mysterious. The internet is a tool, one with quantifiable rules for success; it is a means of communication, a place for interaction, a digital marketplace. Using SEO and proven online tactics, BSG can help you achieve fast and long-term growth for your online brand.

  • SEO Los Angeles BSG Search Engine Optimization

    Why SEO?

    Why advertise? So people know you’re there. Unlike with a brick and mortar establishment, your website can’t be noticed by potential customers on a scenic drive through town. 85% of modern consumers search online before going anywhere, so you need to make certain that the key words they’re typing will lead them to you.

    Keywords are one piece of the SEO puzzle. Google and other search engines use proprietary algorithms that are refined all the time, so knowing how they prioritize their elements is a mystery. But what they prioritize is not.

  • Advertising Packages

    BSG offers 3 distinct online marketing packages:

    Build & Grow

    We know you want your business to not only grow but to sustain that growth for the long term. This package begins with a professionally designed website, new and original content and organic Search Engine Optimization.
    BSG will involve you throughout the process and you can monitor your site’s progress independently with a personal dashboard built by our tech experts.

    Web Design Los Angeles Professional Website - Your sleek new website will help convert web visitors to clients and customers.

    SEO Los Angeles Search Engine Optimization - Our SEO experts will ensure your site’s coding is search engine friendly so that it will rank higher in results.

    Website Design Los Angeles Content & Copywriting - From calls to action to keywords, we’ll write content and copy that works for your website.

    Los Angeles Internet Marketing Articles & Blogs - Written content serves two major purposes for your business: increasing SEO and positioning you as expert in your field.

    SEO Los Angeles Claiming Local - We make sure your business is represented on Google Places, Yahoo! Local, Yelp and more.

    Los Angeles Internet Marketing Social Media Dashboard - We provide a platform for you to easily compose and share information on your website and across all your social media profiles.

    Internet Marketing Los Angeles Client Campaign Dashboard - Personal access to your site’s marketing campaign metrics.

  • Advertising Packages

    BSG offers 3 distinct online marketing packages:

    Complete Marketing Suite

    This is the one with everything on it. In addition to the services listed below, clients who choose this package will be assigned a personal account executive who will take charge of their local marketing campaigns - getting the most out of local SEO, maps listings, social media updates and advertising networks.

    SEO Los Angeles Paid Search Advertising - PPC and Paid Search will get your business the most prominent placement on sponsored sections of the most popular search engines.

    Web Design Los Angeles Local Advertising Network - BSG will ensure that your business is placed on all of the nearly 100 local advertising networks that provide quality, cost-effective traffic.

    Los Angeles Internet Marketing Lead Tracking - We track and analyze all of your call and email leads to find out where they are coming from, how solid they are and how best to convert them.

    Internet Marketing Los Angeles Professional Website - Your sleek new website will help convert web visitors to clients and customers.

    SEO Los Angeles Search Engine Optimization - Our SEO experts will ensure your site’s coding is search engine friendly so that it will rank higher in results.

    Web Design Los Angeles Content & Copywriting - From calls to action to keywords, we’ll write content and copy that works for your website.

    Los Angeles Internet Marketing Articles & Blogs - Written content serves two major purposes for your business: increasing SEO and positioning you as expert in your field.

    Internet Marketing Los Angeles Claiming Local - We make sure your business is represented on Google Places, Yahoo! Local, Yelp and more.

    SEO Los Angeles Social Media Dashboard - We provide a platform for you to easily compose and share information on your website and across all your social media profiles.

    Web Design Los Angeles Client Campaign Dashboard - Personal access to your site’s marketing campaign metrics.

  • Advertising Packages

    BSG offers 3 distinct online marketing packages:

    Kickstart Package

    When you need a site up and running quickly to capture seasonal business or capitalize on a hot new trend, this is the go-to package. The most flexible of our marketing options, Kickstart can be customized to work within any budget.

    SEO Los Angeles Paid Search Advertising - PPC and Paid Search will get your business the most prominent placement on sponsored sections of the most popular search engines.

    Web Design Los Angeles Local Advertising Network - BSG will ensure that your business is placed on all of the nearly 100 local advertising networks that provide quality, cost-effective traffic.

    Los Angeles Internet Marketing Lead Tracking - We track and analyze all of your call and email leads to find out where they are coming from, how solid they are and how best to convert them.

    Internet Marketing Los Angeles Professional Website - Your sleek new website will help convert web visitors to clients and customers.

    Web Design Los Angeles Client Campaign Dashboard - Personal access to your site’s marketing campaign metrics.

Articles

BSG Letters Articles

Demonstrating Your Company's Strengths On Video


Trying to make the next big video that everyone is talking about isn't necessarily the right approach for every company. That doesn't mean that your business should forgo video marketing, though. Instead, you should creating videos that demonstrate just what your business excels at. Doing so will help to educate the viewer about your industry, and you can share your expert knowledge. You'll allow...

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How Google's Mobile Friendly Update Is Impacting SEO


On April 21, Google launched the latest update to its search algorithms. This particular update was aimed at encouraging websites to be more friendly to mobile device users. The biggest difference between the mobile friendly update and past updates to Google's algorithm is that the search engine gave websites an early warning that it was coming. They did this so that websites would have time to make...

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Striking Background Visuals Can Help Your Website Intrigue Customers


Your business's website is at the center of your online marketing. Part of why social media, SEO, and content marketing are so important is because they drive people to your website. From there you can demonstrate all that your business has to offer, provide necessary details like your location and phone number, and even make sales if you have an online store. Because your website is so crucial, it's...

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Six Tips for
Social Media


As more and more businesses get acquainted with using social media for their business, it is important to understand some basic ideas on how to successfully implement their campaigns. If used properly, social media can be a great way to get your message out. However, if it is used improperly, it becomes a great tool for alienating potential customers and ensuring people don’t use your goods and services.

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Do Your Business's Strengths Shine Through On Your YouTube Videos?


This year marks the 10th anniversary of YouTube's creation. Since then, it's grown into one of the very biggest sites on the Internet. Nearly 190 million Americans watch videos on YouTube each month. It continues to add new features that give content creators more options to reach their viewers, and those features have significant appeal for businesses looking to use YouTube in their marketing. The most...

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Using the Right Directories Can Improve Your SEO


More and more people are doing online research before they make purchases. They're reading reviews, comparing prices, and gathering information. And when they want to look up a business's phone number or address, they do so online. Online directories are one of the most common ways people get this information, so it's important that your business is included on these sites. Best of all...

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Apps Using iBeacon Can Help You Find Customers


If you're in retail, chances are you routinely see shoppers in your store reach for their phones to research products and compare prices. That can be a frustrating experience for store owners, but fortunately there are now opportunities for businesses to interact with in-store shoppers through their phones. Apple's iBeacon and similar technologies can enable your business to reach out to in-store...

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Flat Design Can Put The Spotlight Directly On Your Content


Businesses face quite the challenge when it comes to designing a modern website. They need to create a site that looks crisp and professional. That website should also tell the business's story and draw in potential customers. At the same time, a business's website needs to be home to quality content that encourages people to visit the site and to share it. Incorporating all of those aspects...

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Reaching Some Of The Most Sought After Demographics Through LinkedIn


Social media marketing has quickly become an essential part of advertising. And as quickly as the big social platforms have emerged, the audience has fragmented. Facebook has remained steady with the largest percentage of Americans using its service, while Pinterest, Instagram, and Twitter all have significant portions of the population as users. LinkedIn is another one of the big social platforms...

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BSG Letters Articles

Focusing On Long-Tail Keywords Can Attract Customers Who Are Ready To Spend


85% of people perform a search before they make a purchase. Search engine optimization is about bringing those people to your website so that they'll make that purchase with your business. The keywords that they search for are part of what determines whether they end up at your website. Incorporating relevant long-tail keywords into your SEO can bring highly-interested customers to your website.

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Optimizing Your Site For Mobile Search


For a great number of people, mobile devices have quickly become the most common way that they access the Internet. As you might expect, this has led to quite an increase in the number searches done on mobile devices. In fact, this report indicates that 2015 should mark the year that mobile searches surpass desktop searches as the biggest share of the search market. Crucially, the numbers show that...

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BSG Letters Articles

Using Analytics To Improve Your Video Marketing


Video marketing appeals to potential customers in a way that sets it apart from other types of content marketing. People prefer to have information presented to them as a video rather than as text or even through infographics. This is particularly advantageous for businesses, because analytics make it easier to understand what people are looking for in a video than any other format.

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Card-Based Design Can Highlight Your Content And Promote Sharing


It can be difficult to balance all of the competing demands for what a website ought to feature. After all, websites are expected to feature high quality content, integrate your social media accounts, and manage to work equally well on mobile devices and computers. Not to mention that your website should also emphasize what your business does best. One way to address these diverse issues is through...

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BSG Letters Articles

Should You Consider Brand Mentions In Your SEO?


When you think about what goes in to SEO, odds are the first thing that comes to mind is link building. Google's initial innovation was to use the links it came across as it crawled the web to rank websites. Though Google has tweaked its algorithms over time in order to combat disreputable tactics, links remain the main way the search engine determines the order of the websites it displays. However...

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BSG Letters Articles

Interacting With Customers On Social Media


Like most businesses, yours probably has a couple of social media accounts. It's a terrific way to stay in contact with your customers and keep them informed about what you're doing, and you can also reach potential new customers at the same time. However, it's important that your business uses Facebook, Twitter, and other social media platforms to meaningfully interact with people. If it's worth...

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BSG Letters Articles

Minimalist Web Design Will Give Your Website A Professional Touch


Minimalist web design is a significant trend, because businesses see an advantage in presenting themselves in a straightforward manner. Clean, professional designs quickly convey the site's message and make it easy for users to find more information or even make purchases. A minimalist design can put your business in a position to succeed by emphasizing your strengths and ensuring that people see...

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Are You Using
Facebook Video?


It's no secret that video is a great source of content and an important part of a well-rounded online marketing strategy. So your business may very well already have videos produced for YouTube, and hopefully even an active YouTube channel. But if you're looking to get the most out of those videos, you should consider uploading them to Facebook's video service in addition to YouTube. Let's take a...

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BSG Letters Articles

10 Reasons
Businesses Die


Starting a new business can be a daunting task. Whether you're developing a sound business plan or raising the necessary start-up capital, it takes a great deal of time, effort, money, and ingenuity just to get started. And that's before you even open the doors. Staying in business long enough to recoup your initial costs can be tricky. Many businesses fail in the early years or even months. In...

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BSG Letters Articles

How Penguin Has Affected Your Site's Google Ranking


Beginning in late October, Google released the latest update to its search algorithms, Penguin 3.0. The updates continued for more than 6 weeks, so search engine optimization specialists are now figuring out just what effects these updates are having on Google's search results. The Penguin updates are part of Google's efforts to weed out black-hat SEO tactics and improve search results for its...

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BSG Letters Articles

Getting the Most Out of YouTube Marketing


YouTube is a growing part of many content marketing strategies. People spend a great deal of time watching videos on YouTube, and that means that you will have the opportunity to reach these potential customers. But creating videos and uploading them to YouTube is only the first step in the process. You need ensure that your videos are being seen, and that they play a part in your larger online...

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BSG Letters Articles

Connecting Your Business to Google Maps and Apple Maps


You've heard over and over that smartphones are quickly becoming the primary means of online activity for many people. The numbers back that up, and many businesses have seen the amount of mobile traffic they're getting double, triple, and even quadruple from 2013 to 2014. For some businesses, mobile devices now account for the majority of the traffic their website receives. Local businesses...

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Parallax Scrolling Can Really Set Your Website Apart


One recent trend in web design is parallax scrolling. Parallax scrolling gives your website a sense of movement, and it can help to really draw people's eyes to your content. Parallax scrolling involves using at least two superimposed layers, and when the user scrolls down the page the background layer moves at a different speed than the foreground layer. This gives the webpage the illusion of...

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A Properly Designed Landing Page Will Keep Customers Interested


Whether you're advertising through social media, SEO, or pay-per-click ads, you're usually trying to drive people to your website. Those social posts, search results, and ads are often about a particular product or service your business provides. But if you're just sending potential customers to your homepage, chances are some of them will lose interest before they find the information they’re...

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Can You Improve Your SEO With Social Media?


Over the past few years, experts have debated the impact of social media on search results. And while Google doesn't currently take into account actions such as likes or retweets, it is clear that (at the very least) social media is affecting the factors that search engines take into account. Indeed, studies like this one show that social media actions have one of the strongest correlations with...

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Instagram Can Provide The Content You Need


We hear over and over how content marketing is crucial. It's important that your business offer consumers something that will attract and hold their attention. At the same time, people have increasingly moved their online activity to mobile devices. And on those mobile devices, they are more likely to be interested in visuals. Using Instagram in your online marketing addresses all of these concerns...

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Is Your Website Responsive To Mobile Devices?


It's a fact of everyday life that we now look at websites through several different platforms: desktops, laptops, smartphones, and tablets. On the whole, this is a terrific thing. The web is a growing part of our lives, so people now have more opportunities to look at your business's website. And like any opportunity, there's also a challenge involved. The challenge is that these technologies...

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As Mobile Use Continues to Grow, Is Your Business Adapting?


Smartphones and mobile devices have quickly become crucial parts of our culture. Go anywhere out in public, and you will see people absolutely glued to their phones. A recent Pew Research study estimates that 58% of adults in the U.S. own a smartphone, and 42% own tablets. As people are spending more and more time on these devices, it's important to ask whether your business has adapted to the...

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How Google's Pigeon Update Affects SEO For Local Businesses


Search engine optimization is a constant process. The big search engines are constantly tweaking the algorithms that determine which pages are displayed by different searches, as well as the order in which those pages appear. They also make bigger changes designed to promote good, relevant sites and weed out less desirable ones. Google's Panda, Hummingbird, and Pigeon algorithms are well known...

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You Should Feature Multiple Social Networks In Your Online Marketing


Social media has quickly become part of our everyday lives. It has also become an essential part of any online marketing strategy. However, focusing on just one platform is really like putting all of your eggs in one basket. Using a diverse array of social media allows you to reach more potential customers, and it allows you to better target their interests.

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Why You Should Consider YouTube Marketing


Let's begin with some eye popping statistics about YouTube. A total of 188 million Americans watch YouTube every month. The average American internet user watches 265 videos every month, and 40% of that is on mobile devices. The most popular YouTube videos last 3 minutes on average. Half of all teens say that YouTube is their favorite website, and at the same time TV viewing among young people...

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Understanding Domain Purchasing Service


I have always been a proponent of clients having control of their web properties. Having access to your logins and understanding how your domains and hosting are purchased, help give you peace of mind to know that someone else does not have control of your website. It can also save you money and headaches as well. It All Looks Very Official Last week I was sorting through the daily mail and I...

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Do You Know Where Your Website Is?


A reoccurring problem that we seem to address frequency is the lack of control client’s have over their web properties. Because it can be very confusing, companies will want their web developer or SEO provider to take care of everything. While it is important that your online marketing company is responsive and proactive, the client should take some responsibility or at least have all of the...

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How Have Google’s Updates Changed Its Algorithm?


In late 2010, the New York Times ran an article on the now infamous website DecorMyEyes.com and its sinister webmaster-in-chief Vitaly Borker. Twisting every tenet of advertising and customer relations on its head, Borker was able to parlay a history of shoddy service and personal threats to his customers into the number one spot on Google’s SERP. When users queried “eyeglasses,” “new glasses”...

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Types of
Spam


Since the beginning of the internet there have been spammers intent on defrauding users and generally spoiling things for legitimate businesses. Because you may be a legitimate business attempting SEO but unaware of its best practices - or wondering why Google issued you a manual spam penalty - below is a list of spam types as defined by Google. • Pure Spam - A term for sites that repeatedly...

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How Does PageRank
Work?


This is the meat and potatoes of Google search, a question search engine optimizers have been trying to answer for years. While it is generally understood how Google’s patented PageRank algorithm generates an SERP, the specifics remain as secret as Coke’s magic formula or the Colonel’s Kentucky Fried recipe. To hear Google tell it, this is to prevent both white and black hats from gaming the...

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What Happens during a
Google Search?


According to NetCraft, there are about 189 million active websites on the internet today. Google estimates that this number breaks down into 60 trillion individual pages, a number that is constantly growing. In navigating through the internet’s many articles, images and videos, Larry Page, co-founder and CEO of Google, describes the perfect search engine as one that “understands exactly what...

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What is
Google?


In 2006 both the Oxford English and Merriam-Webster dictionaries added the verb “google” to their pages. Though Google itself resists the public’s broad use of the term to dissuade them from genericizing its trademark, it’s difficult to believe the company didn’t feel just a touch of pride. After all, it achieved this landmark less than a decade after Google.com was first registered as a...

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Between the hours of 9am-6pm PST please feel free to call BSG at 800-303-8803. A BSG representative will be available to handle customer requests or questions about our service.

BSG Locations:

Long Beach Location (Headquarters)
249 East Ocean, Blvd. Suite 670
Long Beach, California 90802

Palos Verdes Estates Location
2516 Vía Tejon, Suite 207
Palos Verdes Estates, California 90274

Telephone: 800-303-8803

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Blue Sand Group Locations:

Blue Sand Group (Headquarters) 249 East Ocean, Blvd., Suite 670
Long Beach California 90802

BSG Palos Verdes Estates Location 2516 Vía Tejon, Suite 207
Palos Verdes Estates California 90274
Telephone: 800-303-8803

Be Social -- Stop by and Say Hi


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