Month: March 2017

When it comes to mobile searches on Google and other search engines, the normal SEO strategies continue to apply. The big search engines are constantly tweaking their search algorithms in order to improve the search results they return. Many of the recent adjustments to those algorithms involve favoring pictures, videos, and other content that mobile users typically prefer.

Continue reading “Optimizing Your Site For Mobile Search”

The best way to understand longtail keywords is to compare them to short-tail keywords. When potential customers pull up their search engine of choice, sometimes they may search for something in general terms, like restaurants. This is a short-tail keyword. A more detailed search, like vegetarian restaurants in Long Beach, is an example of long-tail keywords.

Continue reading “Focusing On LongTail Keywords Attract Customers Who Are Ready To Spend”

One big reason you ought to consider using LinkedIn is that it keeps growing, so much so that 28% of all Internet users in the United States are now part of the site. In fact, LinkedIn is now used by more adults in the U.S. than Twitter. The platform also boasts some particularly desirable demographics, as it is disproportionately used by those with higher incomes and by college graduates. These groups are appealing to any business. If your business depends on customers with higher incomes, marketing on LinkedIn is a great way to expand your reach.

Continue reading “Reaching Some Of The Most Sought After Demographics Through LinkedIn”

One of the hallmarks of flat design is the absence of elements that appear three-dimensional. This includes design elements like textures, drop shadows, and gradients. Those effects attempt to give users the impression that their screen has depth, while flat design is about emphasizing function and content instead of form.

Continue reading “Flat Design Can Put The Spotlight Directly On Your Content”

iBeacon detects when compatible smartphones and mobile devices are near the iBeacon device. It uses Bluetooth low energy signals that transmit a unique identifier, which enables the mobile device to receive information from apps. Many manufacturers sell iBeacon devices. They’re also relatively cheap compared to other Apple products. And iBeacon can interact with devices that don’t run Apple’s iOS, including Android devices. There are also competing beacons from Motorola and Datzing that offer similar services.

Continue reading “Apps Using iBeacon Can Help You Find Customers”

People look at directories to get information on a few different topics. They may be looking for a dry cleaner in their area. For this reason, it’s important that your business is correctly listed under the services or products you provide. This is also when they’ll be looking at reviews to find the business that’s best for them.

Continue reading “Using the Right Directories Can Improve Your SEO”

There are a few different ways to approach making a video for your business. Any business would love to make the next big viral video and attract customers that way. Humor is perhaps the common element among many of the most popular videos. So making a funny video is one thing to consider, especially if you and your employees joke around fairly often.

Continue reading “Do Your Business’s Strengths Shine Through On Your YouTube Videos?”

Here are six tips for social media that you need to consider in doing business:

Determine What Social Media Works for Your Business

Many times when businesses take the social media plunge, they feel like they have to be active on every available platform. The end result is that they end up doing none of them well. They would be much better suited choosing a couple of platforms and learning to use those well.

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In years past, website designers often frowned upon large background media. Large images and video took time to load, and many users would grow impatient with the loading time and abandon the site.

Times have changed, though. Internet connections are faster than ever, so the time it takes to load those images has been greatly reduced. In addition to that, the improvements provided by HTML5, CSS3, and Javascript make loading images, video, and animations much quicker.

Continue reading “Striking Background Visuals Can Help Your Website Intrigue Customers”

One way to better understand the mobile update is to look at it from Google’s perspective. Google has implemented these changes to their algorithm in order to return better results for mobile users. The quality of the results they are returning is very important to Google. While it is the undisputed leader in search, Google does face a number of competitors, especially on mobile searches. Focusing on mobile is particularly important since mobile searches now account for more than half of all the searches performed.

Continue reading “How Google’s Mobile Friendly Update Is Impacting SEO”