Category: Articles

Most of the world, has been watching the Olympics for the last week or so. The world’s greatest athletes taking their place on the global stage is amazing to witness. Watching each event, from swimming and gymnastics to basketball and judo, The question begs to be answered. Continue reading “Production Out of the Pressure”

As the Editor in Chief for BSG’s various media and clients, I met someone recently who wanted to be taken seriously as a blogger. He hoped to increase his opportunities to reach larger audiences, and land a publishing deal in the process. But when I checked his social media platforms, here’s what I found: Continue reading “Communicate Clearly Who You Are”

Some of the most effective marketing to promote how superior your product happens to be is to promote stuff that is already out there that is exceptionally awful.

Case in point: Adobe’s Cheeky New Clothing Line Celebrates Some of the Worst Stock Photos Ever Take your pick of these horrific visual clichés. Continue reading “Cliche’-Wear. The Best of the Worst”

With current social media, there is a new generation digital-native millennials, comfortable with technology and expressing an devotion to social media. They embrace the capitalistic advantages that lie just beneath the surface and are fully addicted on the surface. Continue reading “Social Media’s Influence on Millennial’s Careers”

10 Essential items Your Website Should Have — part 1

Why do people choose BSG to handle their web needs? Simple. All the allegedly easy things that turn into dramatic nightmares are easily and professionally handled right here. However, we do not want to discourage those of you who want to try your hand at building a website. So, here is some basic advice, broken into two parts or five suggestions each. Continue reading “Essential Items For Your Website — part 1”

Hello again! After sharing to you the first 5 essential items that your website should have, this week, I will share the remaining 5 items that you need

6. Lead generation forms

Lead generation isn’t only for big businesses. You can benefit from nurturing your leads as a freelancer as well. Not only will nurturing leads help you get clients to sign on the dotted line the first time, but it could help you get repeat business as well. According to a DemandGen Report, companies receive an average of a 20% increase in sales from nurtured leads. You might think that you aren’t a real company so that doesn’t apply to you. However, you should run your operations like any business. That means you need to collect and nurture leads so you can make more money. Blogging on your website and starting an email newsletter are good starting points. Continue reading “Essential Items For Your Website — part 2”

Public relations and publicity are not interchangeable. It’s an error worth correcting. Although PR and publicity are related, they are not the same thing.

Here’s Merriam-Webster’s definition of PUBLICITY:

Something that attracts the attention of the public.

Attention that is given to someone or something by newspapers, magazines, television news programs, etc.

The activity or business of getting people to give attention to someone or something. Continue reading “PR and Publicity – Not the Same Thing”

Before you start reading, the question to ask youself all through this is: Where is my business in this equation?

According to market research firms, online sales this holiday season — defined as November and December — will hit $94.7 billion this year, or a record 10.7 percent of total projected holiday sales of $884.5 billion.

And of that $95 billion in cyber sales, Amazon is expected to claim more than a 25% chunk. Yes, one of every four sales will be via Amazon. Continue reading “Ready for Christmas? Amazon Is!”