By the time it took you to read the title of this article a potential customer has clicked into your site, scanned it instantaneously and has determined if they want to continue or move on. Yes, that quick. Did you capture their continued interest or not?
As a speaker and writer, I’m becoming more and more fascinated with the concept of “perception.” After all, in today’s distracted and disrupted world, our perception of everything happens faster and faster. In fact, one study indicates that when we meet someone for the first time, we actually decide within the first 4-8 seconds what we think of that person. With a web page, that decision shrinks to 3 seconds. Now, scientists are looking at how quickly we make decisions, and a particular project focused on discovering how our brains combine sensory impressions with memory and emotion to form judgments. Continue reading “Perception – It Happens Faster Than Ever!”