Month: October 2017

The consensus used to be that there were only certain times of the day to be posting on social media accounts. But now that posts are no longer in chronological order, does the timing of your social media posts matter anymore?

Continue reading “Social Media Timing”

Now that you are happy with your ranking on Google, you may think the job is done. But you couldn’t be farther from the truth. As we emphasize at Blue Sand Group, SEO is constantly evolving, and needs constant attention. Even if you are placed at the top of page one, your competitors are always trying to bump you off the top spot. The following post will give some insight on how to maintain your search engine rankings.

Continue reading “Maintaining Your SEO Rank Against Competition”

Digital marketing is an ever-growing industry. It seems that every day there is new terms and acronyms to learn. Even if you don’t interact with online marketing daily it is useful to understand terms to communicate with companies such as Blue Sand Group your needs and concerns. This weeks newsletter will help you understand the terms the SEO experts at Blue Sand Group use daily.

Continue reading “Understand SEO, SEM, PPC, CRO and all the terminology we use”

Millennials. Also called Generation Y. And for you, Generation “why should we use your business/buy your product?”

Millennials are now the largest generation, surpassing baby boomers. They are poised to reshape the economy, and you need to tap into that market. But how?

Continue reading “How to Market Your Business to Millennials”

Search Engine Optimization is a constantly growing and evolving tactic to improving your online presence. In order to stay current against the competition, you must be improving your site year-round to stay current. Every year, Google adjusts their algorithms causing marketers and businesses to adapt in order to stay in the spotlight of Googlebots. As businesses are implementing their strategies, SEO experts are preparing for the future. In this week’s newsletter, we will dive in to 2017 SEO Trends and predict future SEO trends.

Continue reading “Latest SEO Trends for 2017 and Beyond”

Jaws, Michael Keaton’s Batman, Transformers, Lays potato chips: The Original is always best. (Sorry, GoBots. Not sorry, Cappuccino flavor chips.) When it comes to social media marketing, content drives engagement. And when it comes to content, the more unique and original, the more it will encourage users to engage with you. Therefore, original content is of the utmost importance.

Continue reading “Keeping It Real: The Importance of Posting Original Content”