Change Focus of SEO and Content Needs

It’s important to stay ahead of the SEO game, as Google is constantly updating their algorithm.

Those brands that adapt thrive and succeed in the age of information. On the other hand, the ones who do not think ahead tend to fall behind.

Don’t be one of those companies that falls behind.

Luckily for you, we will summarize what you need to do in order to get a jump on your competitors in both SEO and Content Marketing.

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Leading During Times of Crisis

How to Lead During Times of Chaos

There’s lots of media talk about the British government being in “chaos” as a result of the “Brexit” vote — a lot of exaggeration actually. As a media person myself, I can attest that the newspeople always hype things far beyond the actual event. And about 95% of what they initially report is wrong and slanted to a particular agenda. After all, the media is about sensationalism, since that’s what sells. But there’s no question that many companies, and nonprofit organizations experience times of chaos, and many times over the years, I’ve been asked to consult during these catastrophes.

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Use Small Numbers

Use Small Numbers

Is a 1% gain ever good enough? How about 1/10 of 1%?

A few years ago a procurement officer really wanted to make a name for herself, so she wanted to create a project that would produce some eye-popping results (her words). Even as a medium-sized company,cost of goods equated to roughly $700 million. Continue reading “Use Small Numbers”