What do you think a company’s most valuable asset is? If you said their customers, you are correct.

You’d be surprise that most executives don’t spend time on customer service. Customer service is  not about assisting those who have complains. It’s be about enhancing customers experiences so there are no complains . With out great customer service from a company, the competition has a chance to win a new client. There are many different ways to enhance customer service in your company.

Customers value the attention a company provides to them. That’s what helps their purchasing decision and builds a relationship. Keeping in touch with your customers is key to success. Make a system that works for your company. Maybe make it a point to contact them on the 1st and the 15th of every month, or start out with just the 1st, anything that will make your customers feel like they are valued and not forgotten. This also helps when something does go wrong. If your customers feel valued, they are more likely to forgive you and look past any inconvenience that may have been caused to them.

Here are some statistics on customer behavior from InsightSquared:

• 66% of customers switch companies due to poor service.

• 44% of US consumers switch to a competitor following a poor customer experience.

• 82% felt that their service provider could have done something to prevent them from switching.

• 53% switch because they feel unappreciated

• $41 billion is lost by US companies each year due to poor customer service.

These numbers are outrageous and hideous. And, as consumers grow increasingly tired of poor customer service, you will see these numbers increase. Following will be a higher demand for appreciation and quality service – as we have been seeing this year.

Enhancing Customer Service

Don’t be the company that pushes customers into these statistics, be the company that picks them up when their previous provider lets them down. Click the links below for some great examples of what other companies are doing to up their customer service.

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