Six years ago, Facebook launched its feature “Facebook Page Covers,” which allows everyone to display a unique picture to highlight their Facebook page. Businesses typically use the cover feature to place advertisements, brand logos, products, services, – really any picture highlighting their business.
Since Facebook innovates every year to create more engaging and rich experiences for audiences, they recently updated their Facebook Page Covers to allow video or animation.
How do businesses benefit from Facebook Cover Video?
When a customer visits a Facebook page, the Facebook cover is the first thing they see.
Facebook covers simply shows customers who you are, what you do, and what you’re all about. The cover becomes a business’s first impression to its customers and it’s crucial to have a good animated video. This is a big opportunity for businesses to stand out from the competition.
What to display as your Facebook Cover Video?
With a million ideas to go about it, aim to highlight the unique part about your business. Here are some things we’ve suggested to our past clients.
Introducing your brand
If you’re a small business and fairly new to the community, we suggest you to post a video introducing your brand. Within a 30 second time frame, tell your audience who you are, what you do, and how customers will benefit from your product or service.
Share your latest product and service
Highlighting your products and/or services on your Facebook Cover can be a great selling point. Here are some examples:
Are you an ice cream shop? Show your customers a video of all the delicious flavors you have in store.
Are you a car dealership? Highlight your dealership, team, and cars in a video. It allows businesses to enhance their online reputation, and helps customers feel welcome.
Weekend long specials going on in your store? Highlight them! It makes customers aware of your specials and entices them to come in.
Video animation for Facebook Covers in Long Beach
In that past, we’ve recommended our clients add value to their Facebook Cover.
They always asked, “What do you mean by value?”
Our answer to that question: keeping it short, sweet, unique, and simple.
Here at BSG, our video producers are experts in highlighting a business within a 30 second commercial. Depending on your business objectives, we plan and create a video that customers will enjoy. The video is not limited to Facebook Covers. You can display the video on Youtube, Snapchat, Twitter, and Instagram. It is the best way for customers to engage with your business. Contact us to find out more on how to benefit from videos on social media.