Search engine crawl through apps like they do to websites. The information search engines get is used for mobile devices to help determine search results. Google and Apple began to implement app indexing. They have include information from their indexing in search results. This is the latest step to make sure their search algorithms have access to a lot information as possible. They’ll direct people to the most relevant results.
Mobile users will now be able to see all of an app’s screens in search results. An app for your business will increased exposure that could lead more people to install your app. It’s useful to be appealing to people who’ve downloaded your app. They will be taken directly to the section of your app that’s most relevant to their search. Links that point to sections within your app are especially useful, because those links may help you attract people who are further along in the buying process.
An App for your Business
If you don’t have an app for your business, focus on other apps. Apps like Yelp! or Foursquare. At the very least, you’ll need to be sure that all of the important details like your address and phone number are correct. Information from those apps is already an important part of your online presence, and that will only continue to grow.
Clearly, app indexing can be very useful for businesses. If you have an app, you should make sure that it includes the correct code and filters necessary for indexing. Google and Apple cover the guidelines for a great app. Google’s guide (which includes descriptions on how to index for Google Search on both Android and iOS systems) can be found here, while Apple’s notes on the changes to iOS9 (including app indexing) can be found here. It may seem a little odd to think of Apple as a search engine, but they now account for a large portion of mobile searches thanks to Siri and Spotlight.
BSG Web Developers
If you’re looking to create an app for your business, BSG can help. Our programmers and designers know how to design an app that is both visually appealing and easy to use. The app marketplace is crowded, so you need a good quality app to capture your audience’s attention. Take a look at all of the services we provide, and contact us today to learn more.