Live Video Streaming: Is it good for your business?
Video live streams has been around for a while. YouTube has enabled just about any user to host a live stream of their own. However, when Periscope and Meerkat were released earlier this year, they really took off. They connected with users in a way that the other services had not. Platforms are easy to use. Anyone who downloads their respective apps can stream video to anyone else who also has the app.
Live streams on Periscope and Meerkat offer some significant benefits when compared to traditional video. For one thing, they are very appealing to younger demographics. In fact, the demographic makeup of your customers is a crucial part of determining whether streaming video right for your business. The 35 year olds and under group is significantly more likely to be interested in video streams. So if that group is your target audience or even a substantial portion of your customers, live streaming may be a good option for your business.
How to Use Live Streaming
There are a number of different ways to use live video streaming for your business. Like having a time feed can help you get people excited about a new product or service. You should let your customers know ahead of time by showing your newest offering on a live stream. Or live stream a behind the scenes about your business. Take your customers on a trip around your office or building and introduce them to the people who make your business what it is.
What really sets live streaming video apart is that it gives viewers a sense of authenticity. A live video doesn’t have the scripted feel that an edited video might have. People will be able to see how you act in real time, and the fact that it is live will engage them even more. This will also help your business distinguish itself from the competition, because people will be able to really get a feel for who you are and what you do.
What Platform Should you Use?
If you decide that live video streaming is a good fit for your business, you’ll need to decide between Facebook, Periscope and Meerkat. Periscope is owned by Twitter, so you can embed your live stream on your Twitter account. It also accounts for a larger share of the live streaming market. On the other hand, Meerkat recently enabled its users to embed streaming videos directly on their own websites. And these videos can be watched by anyone, not just people who have downloaded the Meerkat app.
If you’re considering using video in your online marketing, BSG can help. We have the expertise to help you produce high-quality, professional videos that will separate you from the competition. Take a look at all the services we provide here, and contact us today to learn more.