1. Outbound Links
This is a two-part no-no for on-site SEO optimization.
First, make sure your site is using links that go to other sites. This is an overlooked aspect of SEO. Yes, you do want links that go to different pages of your own site, but building a link structure that involves links from outside sources will increase your site’s authority.
This is where part two comes along. You don’t want just any old link thrown onto your site. Remember how we talked about site’s authority? Using a poor link will actually decrease the authority of you site.
2. Image ALT Tags
We’ve gone over Image Optimization before on this site, but we need to clear up some things.
Don’t just stuff keyword after keyword into your images alt tags. Be aware of what you’re writing in them. It could be the difference between actually ranking for a certain keyword or hurting your site’s ranks on search engines.
3. Site Maps
Make sure your website has an up-to-date sitemap on your website. A sitemap allows Google, and other search engines, to search and index your site quicker than it otherwise would. If it’s out of date, or if you don’t have one at all, it will take longer for you to get your site ranked.
This one is going to seem a bit odd, we know. But if you’re bolding your keywords, there’s a good chance that your sites rank will actually decrease. There have been multiple studies run that prove this point.
So, be careful when highlighting certain words on your website. You don’t want to accidentally cause more harm than good.
5. Need Optimizing Help?
Is this all a little overwhelming? Don’t worry! Call the SEO expert’s at Blue Sand Group today to learn more. We can help optimize your site’s SEO!